In her new book Race After Technology: Abolitionist Tools for the New Jim Code, Ruha Benjamin breaks down the “New Jim Code,” technology design that promises a utopian future but serves racial hierarchies and racial bias.
When people change how they speak or act in order to conform to dominant norms, we call it “code-switching.” And, like other types of codes, the practice of code-switching is power-laden. Justine Cassell, a professor at Carnegie Mellon’s Human-Computer Interaction Institute, creates educational programs for children and found that avatars using African American Vernacular English lead Black children “to achieve better results in teaching scientific concepts than when the computer spoke in standard English.” But when it came to tutoring the children for class presentations, she explained that, “We wanted it [the avatar] to practice with them in ‘proper English.’ Standard American English is still the code of power, so we needed to develop an agent that would train them in code-switching.” This reminds us that whoever defines the standard expression exercises power over everyone else, who is forced to fit in or else risks getting pushed out. But what is the alternative?
